The Covert Corporate Identity that owns the Patriot/PennLive

The word "covert" is not mine, but the label Columbia Journalism Review chose for Advance Publications, the parent company of the Patriot and PennLive. To wit, CJR writes:

"Advance Publications is an anomaly when compared to its well known competitors. The newspaper and magazine publishing giant shuns corporate fanfare as it remains under the private control of the Newhouse family. While other media conglomerates must answer to shareholders and Wall Street analysts, Advance keeps a relatively covert corporate identity. The roots of the company date back over 90 years when the late Samuel Newhouse landed his first newspaper job in Bayonne, New Jersey. Even though the company controls such noteworthy properties as Conde Nast and The Newark Star-Ledger, Advance's top two executives Si Jr. and his brother Donald still manage to uphold the same low profile as their father once did." See http://www.cjr.org/tools/owners/advance-timeline.asp