Harrisburg Happening

Monday, April 03, 2006

Why Advanced Publications should care

According to the AP - Associated Press - the biggest challenge to newspapers is keeping up with the millions who flock to online newspapers every day.

http://www.nytimes.com/aponline/business/AP-Newspapers-Online-Audiences.html?_r=1&oref=slogin

"A study being released Monday by the Newspaper Association of America, a trade group, found that one in three Internet users -- 55 million -- visit a newspaper Web site every month"

Also of note is the proposed online strategy - how to get advertisers and how to get more people engaged:

"Having new people come in with fresh ideas was key for newspapers as they develop their online operations said Mark Contreras, Scripps' vice president of news operations. Those people are likely to devise new initiatives over the next few years that will ''save our bacon,'' he said."

Hey Milton - I don't think that includes pissing off the people you actually do manage to engage.

2 Comments:

Blogger Anniken Davenport, Esquire said...

I think ebay beat them to that one, and Craig's List, too. Seems almost desperate to me.

April 03, 2006  
Blogger Anniken Davenport, Esquire said...

I agree that they are in an OK financial position. This is one of the few instances in which being privately held is an advantage. Many of the publicly held media chains are struggling partly because their investors demand more and more profits every quarter. That, however, doesn't mean they don't have to come up with new models for generating profits.

April 04, 2006  

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